Course curriculum

  • 1

    Introduction

    • Lesson 1 - Introduction

    • Introduction Video

    • Chapter Page download

    • Notes page

    • Lesson 2 - The Customer Journey

    • Lesson 3 - The Customer Lifetime Value

    • LTV
  • 2

    The Awareness Phase

    • Lesson 1 - Family Journey Phases

    • Lesson 2 - Online Presence

    • Lesson 3 - The Team

    • Awareness Phase wrap up

    • Awareness Phase Action Plan
  • 3

    The Interest Phase

    • Lesson 1 - The Interest Phase

    • Lesson 2 - The Family Tour Journey

    • Room Action Plan

    • Lesson 3 - The Family Tour

    • Lesson 4 - Post Tour

    • Tour Takeaway Checklist

    • Lesson 5 - USP

    • USP

    • Lesson 6 - Tour Follow-up

    • The Family Tour Wrap

    • Tour Process

    • Interest Phase Action Plan
  • 4

    The Experience Phase

    • Lesson 1 - The Experience Phase

    • Experience Phase Action Plan

    • Lesson 2 - Experience Phase Risks

    • Connection Points
  • 5

    The Engagement Phase

    • Lesson 1 - The Engagement Phase

    • Engagement Phase Action Plan
  • 6

    The Advocacy Phase

    • Lesson 1 - The Advocacy Phase

    • Advocacy Phase Action Plan

    • Lesson 2 - Next Steps